Market analysis is a research method used to analyze market trends, consumer behavior, competitor activity, and other factors that may impact a business or industry. This research area helps companies understand their target market, identify growth opportunities, and make informed business decisions. Market analysis involves gathering and analyzing data from various sources, such as surveys, interviews, sales data, and industry reports, to assess the demand for a product or service, competition, pricing strategies, and other factors that may impact the success of a business. Ultimately, the goal of market analysis is to provide companies with valuable insights that can help them develop effective marketing strategies and achieve their business goals.